Resume

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Jonathan Kraft

Digital Marketer and Analyst | Social Media Strategist

Cleveland, Ohio

kraftvisual@gmail.com | @KraftVisual

EDUCATION

Graduated from Kent State University with a B.S. in Broadcast Journalism.

PROFESSIONAL EXPERIENCE

Nestlé USA- Senior Digital Analyst 1/21-

Gather, analyze and interpret social media engagement metrics, web analytics, sales performance data and organic search insights across Nestlé’s portfolio of brands. Present quantitative and qualitative analysis of how consumers perceive Nestlé’s products. Recommend business growth opportunities based on consumer tensions and behavioral insights.

Partner with Nestlé global and US teams to facilitate the activation of social listening technology and leverage social insights to inform business strategy and day-to-day operations.

Enhance analytics reporting by developing custom dashboards featuring social media performance data for the social media team, brand managers and executive management.

Develop a social media brand equity methodology, leveraging social conversations to help brand teams better predict future business impact.

Create a work-study partnership between the digital analytics team and Case Western Reserve University, including panel discussions, research engagements and recruiting opportunities.

Nestlé USA- Digital Analyst  4/18-12/20

Identified opportunities to shape marketing campaign strategy, reposition Nestlé’s portfolio and innovate new products based on insights from social media and other data sources.

Managed the budgeting, strategic planning, comprehensive buildout and employee training of social listening technology to help the business gain deeper consumer insights through real-time and in-depth analysis of our portfolio and competitors.

Decreased the time it took to extract data from social media by 75% and unlocked real-time insights that identified unmet consumer needs.

Transformed manual processes for social media reporting to automated performance tracking and benchmarking of brands and competitors.

Nestlé USA- Digital Content Producer  7/17-4/18

Chartered the pilot of Nestlé’s in-house advertising agency to significantly reduce marketing costs, streamline creative production workflows and increase the speed in which ad content was flighted on digital channels.

Collaborated with team to produce a variety of video and photo digital marketing content to increase brand awareness across social media platforms.

Nestlé USA- Social Media Analyst  6/16-7/17

Worked with Nestlé USA team to analyze social media data, web analytics and digital trends across Nestlé’s portfolio of brands. Provided strategic analysis, insights and recommendations to increase consumer engagement on social media channels. Produced a variety of video and photo marketing content to create brand awareness across social media platforms.

Managed analytics research partnership with the University of Michigan Ross Executive MBA program.

Tameran Graphic Systems-  Digital Marketing Manager | Social Media Strategist  3/12-6/16

Worked with company president and sales team to build comprehensive sales and marketing campaigns across all digital channels through strategic market analysis, media planning, e-mail marketing, blogging, video production, social media development, retargeting and PPC advertising. Managed, developed and coordinated compelling multimedia, video, advertising and social media campaigns to create brand awareness and increase sales.

Coordinated, designed and launched a new website and ecommerce platform utilizing strong content marketing to personalize our brand’s message and generate more traffic, leads and sales. The redesign included a responsive layout, custom landing pages, effective SEO, new graphics and messaging to educate and acquire customers.

Thirty-One Gifts-  Technical Services Coordinator  9/11-2/12

Worked with the marketing department to develop the Thirty-One brand through multimedia marketing. Coordinated, produced, filmed and directed live events to help people customers and employees connect with Thirty-One’s brand and company mission.

CBS WINK-TV/WXCW CW6-  Promotions Producer | Creative Services Producer  4/07-4/11

Managed and produced daily promotions for WXCW and WINK TV. Coordinated and produced television advertisements for station clients from project initiation to the end of post-production.

SKILLS

Spanish: Fluent in Spanish

Digital Analytics: Synthesio, Sprinklr, Google Analytics, AdWords and Keyword Planner, Google Data Studio and Search Console, OneSpace, Bazaarvoice, Google Trends, BrightEdge, Stackline, MOZ

Digital Marketing: Website planning, design and project management, video marketing, e-mail marketing, SEO, SEM, HTML, PPC, remarketing, ecommerce planning and implementation

Social Media Marketing: Consulting, strategic planning and content development to engage customers, create brand awareness and create business opportunities

Computer Programs: Final Cut Pro, Adobe Premier, Photoshop, After Effects, WordPress, MailChimp, HubSpot, Hootsuite AdRoll, Bigcommerce

Copywriting: Blogs, e-mails, advertisements, promotions, Web, broadcast news, social media

Video Production: Field, studio, post, motion graphics, audio and lighting production

Videography/Photography: Canon EOS 5D Mark III, Canon EOS 5D Mark IV, Canon EOS C300 Mark II,  Sony HRX-NX 100, Canon PowerShot G7 X, Panasonic AJ-HPX2000 P2-HD, HVX200, DVX100 and D400 DVCPRO

CERTIFICATIONS

Sprinklr Modern Research Certification

Google Analytics Academy: Advanced Google Analytics Certification

Google Analytics Academy: Google Analytics for Power Users